![]() More and more artists are finding success through streaming," said Ek who has handed over everyday responsibilities at Spotify to co-presidents Alex Norstrom and Gustav Soderstrom. "And now, more than 15 years later, we know that answer is yes. So the fundamental question everyone was asking was, is the music industry doomed or could it be reimagined and still be a sustainable career for talented artists around the world?" said Spotify founder Daniel Ek. ![]() "When we founded Spotify, the music industry was in a freefall. At a live-streamed marketing event, Spotify also announced that it surpassed 500 million monthly active users, including 205 million paying subscribers at the end 2022, with 10 million creators.
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